GGIE at Night: A Closer Look

by Woody LaBounty

Color images of the 1939-1940 Golden Gate International Exposition (GGIE) have seduced me before. With 2019 being the 80th anniversary of the fair, I am returning to Treasure Island to highlight some recently-scanned OpenSFHistory night views of the “Pageant of the Pacific.”
 

Night view of Fountain of Western Waters in the Court of Pacifica, August 28, 1940.Night view of “Fountain of Western Waters” in the Court of Pacifica at the Golden Gate International Exposition on Treasure Island. Taken with early Kodachrome 828 format film. August 28, 1940. (wnp25.5650; courtesy of a private collector.)
 

Designers of the fair gave significant thought to color and lighting and how to integrate both successfully with the overarching theme of a united Pageant of the Pacific culture (even if that unity was imagined through the lens of American and European colonization). Jesse Stanton, the exposition’s official director of color, found ways to connect and define enormous pavilions with a palette of Pacific-inspired shades with names like “Polynesian Brown” and “Imperial Dragon Red.”1
 

Night view of Towers of the South in Court of the Moon at the Golden Gate International Exposition on Treasure Island. Taken with early Kodachrome 828 format film. September 25, 1940.Night view of Towers of the South in Court of the Moon at the Golden Gate International Exposition on Treasure Island. Taken with early Kodachrome 828 format film. September 25, 1940. (wnp25.5665; courtesy of a private collector.)
 

A vermiculite-infused plaster coated the 200,000 square yards of palace towers and the exposition’s high walls—erected as much for wind baffles against bay breezes as for their imposing grandeur—making the fair sparkle in daylight and shimmer at night under the unworldly new technology of florescent lighting.2
 

Night view from Portals of the Pacific to Elephant Tower at the Golden Gate International Exposition on Treasure Island. Taken with early Kodachrome 828 format film. August 28, 1940.Night view from Portals of the Pacific to Elephant Tower at the Golden Gate International Exposition on Treasure Island. Taken with early Kodachrome 828 format film. August 28, 1940. (wnp25.5649; courtesy of a private collector.)
 

Night view of lighting and St. Francis of Assisi statue in Court of Honor at the Golden Gate International Exposition on Treasure Island. September 25, 1940.Night view of lighting and St. Francis of Assisi statue in Court of Honor at the Golden Gate International Exposition on Treasure Island. Taken with early Kodachrome 828 format film. September 25, 1940. (wnp25.5662; courtesy of a private collector.)
 

Kodak introduced its Kodachrome film in 1935, and for more than seventy years it was the professional photographer’s choice and the amateur’s darling, lauded and admired for its stability and vibrancy to the point that it had its own pop song. (Please feel free to sing wherever you are.)

The 828 film format of these GGIE night views only had eight exposures per expensive roll. Each shot cost the equivalent of $3.25 today before processing. In 2019, when diners can snap off a dozen shots of their evening cocktail, every color slide image from 1940 is a treasure.
 

Night view of Court of Flowers and “Girl and Rainbow” fountain at the the Golden Gate International Exposition on Treasure Island. Taken with early Kodachrome 828 format film. September 25, 1940.Night view of Court of Flowers and “Girl and Rainbow” fountain at the Golden Gate International Exposition on Treasure Island. Taken with early Kodachrome 828 format film. September 25, 1940. (wnp25.5660; courtesy of a private collector.)
 

These slides are marked with dates and exposure settings and all were captured in the last months of the exposition, some just four days before closing day. The anonymous photographer kept the slides in a labeled varnished wood box with a detailed notebook on each location captured. We have information on just about every thing but the photographer’s name, although we have a suspicion based on a few slides of women’s clubs that the artist may have been female.

Each GGIE scene in the set is a stage without actors, focused on documenting the imaginative work of architects George Kelham, Arthur Brown Jr., William Merchant, Ernest Weihe, Louis Hobart, and Timothy Pflueger. While so many black and white images of the fair do the same, these color views also celebrate the genius of color director Jesse Stanton and lighting designer A. F. Dickerson. In grayscale, the exposition can come off as a marble city of the past; in color, the world sparks with life, theater, and a full spectrum of moods, desires, and inspiration.
 

Night view over pool in Court of Reflections to Triumphal Arch at Golden Gate International Exposition on Treasure Island. Taken with early Kodachrome 828 format film. September 25, 1940.Night view over pool in Court of Reflections to Triumphal Arch at Golden Gate International Exposition on Treasure Island. Taken with early Kodachrome 828 format film. September 25, 1940. (wnp25.5656; courtesy of a private collector.)
 

Notes:

1. Andrew M. Shanken, Into the Void Pacific, (Oakland, CA: University of California Press, 2014), pg. 83.

2. Ibid.

Balloon Ascensions: A Closer Look

by Woody LaBounty

Balloon ascensions proved a popular draw on Sunday afternoons at various nineteenth century San Francisco “pleasure gardens” in the Mission District. Acrobats and decided amateurs with more bravery than aeronautical knowledge tried to one-up each other at the Willows (Mission and 18th), City Gardens (12th and Folsom), Hayes Park (Laguna and Hayes), and the celebrated Woodward’s Gardens at Valencia and 15th Street. Blustery announcements and ads promised bigger balloons, longer air times, higher elevations, and larger and larger animals as passengers (dogs, goats, and in one failed attempt, a horse), to be returned to ground by parachute.
 

Balloon ascension at Woodward's Gardens, circa 1870.Balloon ascension at Woodward’s Gardens, circa 1870. (wnp37.01571-L; Eadward Muybridge photograph, Marilyn Blaisdell Collection .)
 

The best-known local balloon adventurers bore the last name Buislay, either actually related or opportunistic in claiming a surname connected with hot air. Auguste, Etienne, Gruet, and Justin Buislay all worked in the city as pantomimes, tumblers, and aeronauts from the 1860s to the 1880s, and specialized in hanging precipitously from a horizontal bar off the balloon with trapeze turns and twists.1

Often, usually, there were troubles: the balloon didn’t inflate enough to rise; the balloon exploded while inflating; the balloon over-inflated, shot up before the rider could board it, caught a zephyr west, and was lost in the Pacific Ocean. Then there were the times when everything seemed to go right until they didn’t. A Buislay ascension from Hayes Park on January 7, 1866, had the balloon and navigator quickly heading for Hawaii:

“A strong wind blew the balloon over the bay, outside the Golden Gate, between the Cliff House and the Light House. M. Buislay, seeing his danger, boldly cut himself and the board on which he stood free from the balloon, and fell like a cannon ball into the bay; rising to the surface, he supported himself by swimming and floating for over half an hour. He was picked up when nearly exhausted by a schooner bound for Acapulco.”2
 

View east of a balloon ascension at Woodward's Gardens, taken from near Ramona Avenue and 14th Street, circa 1883.View east of a balloon ascension at Woodward’s Gardens, taken from near Ramona Avenue and 14th Street, circa 1883. (wnp71.2203; Martin Behrman Negative Collection / Courtesy of the Golden Gate NRA, Park Archives.)
 

Buislay had more problems later in the month taking off from the Willows with a passenger:

“The balloon only ascended about 100 feet when it was drawn down by the heavy load. It alighted on the roof of the concert hall in the Willows enclosure, and the citizen got out. The balloon shot upward then, with Buislay hanging by his hands to the basket. He hung feet downward for a moment and then drew himself into the basket. The balloon only got up a short distance when it began again to descend. Ballast was thrown out; but to no avail. The balloon fell in the mud and collapsed, and the crowd of spectators started home.”3

Balloon misadventures by Buislays became so common—two of them fell from the trapeze the same week the balloon landed in the bay—that a reporter joked (?) that theatre promoters advertised for disaster: “Maguire has offered a premium to any members of his company who will drift out to sea in a balloon or drop from a four-story window.”4

Auguste Buislay persevered in his art. On March 4, 1866, the Daily Alta reported he made “another narrow escape from death,” when his balloon was carried by winds to the Potrero, where he was dragged before escaping as the balloon went into the bay. The following week, Buislay’s balloon went up about fifty feet before exploding. “[T]he former utterly destroyed, the later not hurt in the least.”5

We have a few photos in the OpenSFHistory collection of balloon ascensions and most are difficult to identify. The image below, however, gives enough information to narrow down a date. 

Etienne Buislay's hot-air balloon Etienne Buislay’s hot-air balloon “Sierra Nevada.” Balloon Ascension at Woodward’s Gardens, 1874. (wnp27.6101; courtesy of a private collector.)
 

The Buislays gave their series of ever-exploding or lost balloons different names such as “Le Geant” (The Giant), “Eureka,” or “Grand Republic.” The name “Sierra Nevada” can be read on the image above one, a balloon with a few good ascensions in 1874. At first, the balloon is mentioned as belonging to a Professor Allen (such titles were often used to add scientific credibility to the performers). Allen tried to take off from Woodward’s Gardens in March 1874, but high winds pushed the balloon sideways as it began to rise. A number of men tried to rein it in, including proprietor Robert Woodward, who was lifted a good ten feet off the ground before he let go and tumbled down without injury. All agreed to quit for the day.

The next month, Gruet Buislay with five passengers got the Sierra Nevada off the ground, but lost control of its flight path immediately. The balloon headed in the direction of Redwood City, then veered east. “[T]he crowd immediately began to disperse, awaiting with lively anticipation the freshest telegrams from the Alameda County Hospital.” A couple of hours later, all landed safely on the ranch of Howard Overacker in what is today Fremont, left to figure out a way to back across the bay with their giant deflated canvas and basket.6

The last reference I could find of the Sierra Nevada was from July of 1874, when a Buislay alighted from Woodward’s Gardens with a reporter and another gentleman. The Sierra Nevada, spirited east by the winds, headed for the foothills of its namesake mountain range, and the company eventually made landfall in a forest fifty miles northeast of Auburn. The men needed three days to get home. The Examiner reported on their escape out of the wilderness. “When they left the balloon they had a small loaf of bread, and had lost most of their clothing swimming the streams.”7

Notes:

1. Walter J. Thompson, “Sunset Gold and Twilight Purple,” San Francisco Chronicle, December 10, 1916, pg. 28.

2. “Amusements,” Daily Dramatic Chronicle, January 8, 1866, pg. 3.

3. “The Balloon Ascension,” Marysville Daily Appeal, January 31, 1866, pg. 2.

4. “The Balloon Affair,” Sacramento Daily Union, January 12, 1866, pg. 2.

5. “Narrow Escape,” Daily Alta California, March 5, 1866, pg. 1; “The Willows,” San Francisco Chronicle, March 12, 1866, pg. 3.

6. “Cut Loose,” Daily Alta California, April 20, 1874, pg. 1.

7.“Back to Terra Firma,” San Francisco Examiner, July 17, 1874, pg.3.